Portraits, headshots, whatever you want to call them. I’ve been doing weddings and engagements and families for so long that my “be yourself” philosophy has defined how I do more “professional” photography as well. Simply because you need photos of yourself or your employees for your website or your LinkedIn does not preclude you from letting your personality shine. People are the most valuable asset a company has, and every one of them is unique and beautiful. Professional headshots needn’t be stuffy. It’s okay if you’re laughing. It’s okay if you’re not looking directly at the camera. It’s okay if your headshot doesn’t match up precisely with your job description, because you are not your job. You as a person are much, much bigger than your job, and it’s okay to let that be seen.